🚨THE PROBLEM

Sunway Student Transportation Crisis

15,000+ students at Sunway University, Monash Malaysia, and Taylor's

Living in clustered housing: Sun-U Residence, Icon City, Geo Sense, One City

🚌 BRT Nightmare

RM5.40 for 5.4km

Ridership: 13,000 → 4,000 (69% drop)

Overcrowded 7-9am, 5-7pm

💸 High Ride Costs

RM15-25 per solo ride

Same building, same time

RM300-500/month per student

🤝 Zero Coordination

No way to find classmates

Similar schedules wasted

Everyone pays full price

Real Example: 4 students from Sun-U → Sunway U at 8:30am

Current: 4 × RM18 = RM72 total

With sharing: RM25 ÷ 4 = RM6.25 each

Potential savings: 65% per ride!

✨THE SOLUTION

WEEGO: Smart Ride Coordination for Students

A student-focused app that COORDINATES ride-sharing without replacing existing services

🗓️ SCHEDULE-BASED MATCHING
Upload timetable once → Automatic matching with students on your route → Recurring ride groups
⚡ DYNAMIC REAL-TIME MATCHING
Need ride NOW to Sunway Pyramid? → App broadcasts to students nearby → Match in seconds
🔗 CROSS-PLATFORM INTEGRATION
Works WITH Grab, AirAsia, InDrive → Coordinate via Weego → Book on preferred platform

Weego vs GrabShare

Feature	GrabShare	Weego
Schedule-based	❌ Real-time only	✅ Recurring matches
Platform	❌ Grab only	✅ Any service
Student focus	❌ General public	✅ Verified students
Community	❌ Anonymous	✅ Trusted network

👩‍🎓CUSTOMER PERSONA

Meet SARAH

Sarah Lim, 20

University: Sunway University (Business, Year 2)

Residence: Sun-U Residence

Demographics

🏠 Malaysian from Penang, lives with 3 roommates

💰 Monthly allowance: RM1,500 (RM500 to transport!)

📱 Tech-savvy, uses Grab/foodpanda daily

Daily Routine

📚 Mon-Fri: 9am-5pm classes

💼 Part-time job at Sunway Pyramid weekends

📖 Study groups 3x/week at library

Monthly Transport Spend:

Grab: ~RM350 (20 rides @ RM17.50 avg)

BRT: ~RM100

Total: RM450/month (30% of allowance!)

😤SARAH'S PAIN POINTS

💰 Financial Stress

"I can afford it, but paying full price when classmates go the same way feels wasteful"

Constant budgeting anxiety

📱 Coordination Hassle

"WhatsApp groups are chaotic"

Last-minute cancellations

Too much effort

⏰ Time Wasted

BRT: 30+ min wait, crowded

Grab: expensive but reliable

Walking: exhausting in heat

🌱 Environmental Guilt

Aware of carbon footprint

Wants sustainability

Convenience wins anyway

💭 Sarah's Thoughts

"Why isn't there an app that just... matches me with my classmates automatically?"

"I don't want another ride-hailing app. I just need help coordinating."

✅HOW WEEGO HELPS SARAH

📅 Monday Morning (8:15am)

Weego notification: "3 classmates heading to 9am lecture"

Sarah joins → Grab booked for 4 → RM5.50 instead of RM18

Saved: RM12.50

⚡ Friday Evening (Spontaneous)

Sarah: "Need ride to Sunway Pyramid now"

Matched with 2 others shopping → Saved: RM8

Monthly Impact

Before Weego: RM450/month

With Weego: RM180/month (60% savings!)

Extra RM270 for: Food, entertainment, savings

"Weego didn't just save me money. It made my commute something I actually enjoy because I'm traveling with friends now." - Sarah